Reporting to the Executive Director of Global Marketing & Social Analytics, the Senior Manager plays a critical role in driving strategic, data-informed decision-making across the U.S. and global theatrical marketing teams. This position is responsible for leading advanced analysis, experimentation, and insight development that shape campaign strategies, creative execution, and media planning across key markets.

Responsibilities

• Lead the development and execution of impactful deliverables with data-driven insights that inform the strategic prioritization, optimization, and performance evaluation of global marketing campaigns—both paid and organic
• Monitor real-time audience reactions across social media, digital platforms, and other feedback channels to identify actionable trends in moviegoing behavior, consumer patterns, and emerging technologies that inform content positioning and media strategy
• Synthesize and present findings from audience insights, campaign performance, and regional box office trends to guide marketing strategy
• Collaborate closely with creative marketing teams to provide rotation recommendations for digital media, based on campaign performance data
• Surface insights, compile industry trends, and lead competitive analyses to help develop actionable strategies and tactical decisions
• Lead and deliver high-impact ad-hoc reporting, analysis, and research projects to shape tactical decisions and long-term planning within the theatrical landscape
• Serve as a thought partner to internal stakeholders, helping elevate data literacy and foster a culture of insight-led decision-making across the organization

Basic Qualifications

• 6+ years of experience in a highly analytical, data-driven environment (e.g., entertainment, digital media, consumer insights, consulting, investment banking) at least 2 years being experience within a major studio, streaming platform, or theatrical marketing agency
• Proven ability to lead, design, and execute analytics and insights projects across U.S. and global markets
• Strong background in campaign effectiveness analysis and performance optimization
• Ability to independently identify key questions, lead quantitative analyses, and clearly and concisely present findings to stakeholders
• Excellent communication skills, with the ability to synthesize complex information for non-technical audiences
• Ability to work independently, manage multiple priorities, and drive impact in a fast-paced, matrixed environment
• Deep knowledge of the TV, streaming, and social media landscape—including both paid and organic metrics
• Passion for storytelling through data, and a desire to influence how entertainment reaches and resonates with global audiences

Preferred Qualifications

• Bachelor’s degree in Business, Marketing, Communications, Analytics, Economics, Statistics, or a related field
• Relevant coursework, certification(s), and/or demonstrated analytical expertise
• Experience leading market research or consumer insights initiatives, particularly within the theatrical space
• Hands-on experience with audience intelligence and social listening tools (e.g., Talkwalker, ListenFirst, Affinio/Audiense, Brandwatch, Sprinklr)
• Advanced expertise with data visualization tools (e.g. Tableau, Looker, Google Data Studio, PowerBI)
• Strong project management skills and experience overseeing vendor relationships and insight delivery timelines

Compensation

• $50.41/hr. to $67.21/hr. (W2)

Req# PPCJP00000476

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Source ⇲
globalcareershub.com