Job Category: Administrative; Degree Level: Bachelor’s Degree

Job Description: JOIN LIFEPOINT HEALTH! We’re committed to doing the right thing – for our patients, communities and our nearly 55,000 employees. Lifepoint Health’s network of acute, rehabilitation and behavioral health hospitals share a common mission: making communities healthier®. Our vision is to create places where people choose to come for healthcare, physicians and providers want to practice and employees want to work. Being recognized by Newsweek as a 2025 ‘Most Trustworthy Companies in America’ is a reflection of that vision in action.

Why Choose Us:

• Health (Medical, Dental, Vision) and 401K Benefits for full-time employees
• Competitive Paid Time Off / Extended Illness Bank package for full-time employees
• Employee Assistance Program – mental, physical, and financial wellness assistance
• Tuition Reimbursement/Assistance for qualified applicants
• Excellent shift differentials, bonus potential for extra shifts, employee referral program
• Professional development opportunities including 100% reimbursement for LPN-to-RN bridge program
• And much more…

Position Summary:

The Regional Director of Business Development is responsible for the implementation, support, analysis, execution, and training for sales and marketing for assigned regions. With the Regional Vice Presidents, Area Director of Operations, Program Directors, and marketing staff, the director implements core standardized marketing and training practices and procedures to achieve the hospital’s vision, mission and goals. Provides support to enable the programs to meet admissions and census goals. Provides marketing leadership and support to their assigned facilities to enable them to meet business objectives, increase market awareness, implement strategies, create sales and marketing plans, build, expand and achieve admissions and census goals. Supports Divisional Marketing strategies through active participation in the design, modification and implementation of marketing initiatives.

Minimum Education:

Bachelor’s Degree in related field required. Master’s Degree preferred.

Minimum Experience:

Minimum of five years’ experience in healthcare marketing and sales management functions for multiple hospital locations (5 or more). Preferred experience in managing the sales and marketing function for hospitals located in multiple states. Over five years of actual hands‑on sales experience. Direct responsibility for leading, training and managing sales teams. Experience in leading, training and driving the referral through admissions sales process. Experienced in leading the Region and hospital teams in the development of comprehensive strategic marketing plans.

Essential Functions:

• Provides training expertise and functions as a resource to hospital in developing marketing plans.
• Trains Clinical Liaison and other marketing professionals for effective Referral Development.
• In conjunction with the ADO, assesses performance of Clinical Liaisons and other marketing positions in implementing marketing plans and takes or recommends corrective actions as necessary.
• Assures hospital has processes in place as required by the corporate compliance agreement.
• Completes special project requests as directed by the Division President, Division Vice President.
• Performs marketplace and hospital assessments to identify potential opportunities and clear understanding of branding equity.
• Measures effectiveness of marketing and sales activities, including financial viability of contracts and goal projections.
• Assists, by providing technical expertise and leadership, in product and service differentiation.

EEOC Statement

LifePoint Health is committed to providing Equal Employment Opportunities for all applicants and employees and complies with all applicable laws prohibiting discrimination against any employee or applicant for employment because of color, race, sex, age, religion, national origin, disability, genetic information, gender identity, sexual orientation, veterans’ status or any other basis protected by applicable federal, state or local law.

About Us:

Lifepoint Health is a leader in community-based care and driven by a mission of Making Communities Healthier. Our diversified healthcare delivery network spans 29 states and includes 63 community hospital campuses, 32 rehabilitation and behavioral health hospitals, and more than 170 additional sites of care across the healthcare continuum, such as acute rehabilitation units, outpatient centers and post-acute care facilities. We believe that success is achieved through talented people. We want to create places where employees want to work, with opportunities to pursue meaningful and satisfying careers that truly make a difference in communities across the country.

About the Team:

We employ and provide care to people from all walks of life. We are committed to promoting healing, providing hope, preserving dignity and producing value with an inclusive workforce in which diversity is leveraged, respected, and reflective of the patients, family members, customers and team members we serve.

LifePoint Health

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Source ⇲
globalcareershub.com