We are seeking an experienced Catalog Marketing Manager to lead strategy, planning, and execution for catalog artists and repertoire for our Distributed Labels. This person will serve as a central driver of catalog initiatives—developing long-term strategic marketing plans, and creating innovative moments that maximize visibility, consumption, and cultural relevance for catalog artists and brands.

This role requires a deeply strategic and highly organized marketer who understands catalog lifecycle strategy, playlist strategy, physical production setup and management, audience development, and digital culture. The ideal candidate is proactive, trend-aware, and able to manage large volumes of information, deadlines, and creative ideation while keeping all cross-functional teams tightly aligned.

How You’ll CREATE:

Catalog Strategy & Execution

• Develop and execute comprehensive catalog marketing strategies for priority artists and releases across the Partner Labels’ catalog.
• Build long-term plans that drive sustained consumption, discovery, and cultural relevance across physical, streaming, social, and commercial platforms.
• Lead ideation and execution for catalog initiatives, tentpoles, anniversaries, viral moments, and long-tail campaigns that strengthen artist brands and deepen fan engagement.
• Ensure catalog releases and activations are positioned for maximum impact across all platforms and partners.
• Drive meaningful revenue growth across Partner Label catalog. 

Strategic Ownership & Leadership

• Act as the strategic driver for catalog marketing—ensuring the entire team is aligned on priorities, responsibilities, and label goals.

Cross-Functional & Label Collaboration

• Work in lockstep with Partner Label teams to ensure catalog strategy aligns with label and artist initiatives and long-term priorities.
• Proactively communicate progress, performance insights, risks, and pivots to leadership and label teams.

Proactive Ideation, Planning & Campaign Development

• Stay deeply on top of catalog key dates, historical anniversaries, music moments, cultural milestones, and content opportunities.

Data Insights

• Use consumption data, social trends, streaming patterns, and platform insights to shape campaigns and optimize performance.

Physical Product Management

• Initiate catalog physical product setup and maintain global release communication. 

Bring Your VIBE:

• 4+ years’ experience in Catalog Marketing, Product Management, or Music Marketing at a label, distributor, or management company
• Strong understanding of catalog lifecycle marketing, physical production, playlist strategy, streaming behaviors, and long-term audience development
• Demonstrated ability to plan and drive marketing strategy, execute complex projects, and manage multiple stakeholders
• Creative thinker with a track record of discipline and innovation
• Highly skilled in communication—must be clear, proactive, and assertive across internal teams and external labels
• Familiarity with DSP and social platform trends (Spotify, Apple, YouTube, TikTok, SoundCloud, etc.)
• Strong presentation, writing, and cross-functional coordination skills
• Proficient with Word, Excel, PowerPoint, and tools like SoundScan, Mediabase, Chartmetric, or similar
• Bachelor’s Degree