MGA Entertainment is seeking an entrepreneurial, strategic, and business-driven General Manager for Little Tikes to lead the global strategy, vision, and performance of one of the company’s most iconic brands. This executive will oversee the full P&L, drive long-term growth, guide global commercial and product strategies, and ensure alignment across all global functions supporting Little Tikes.

The ideal candidate is a dynamic leader with deep experience in consumer products, proven success scaling global businesses, and the ability to partner cross-functionally in a fast-paced, highly innovative environment.

Key Responsibilities

Strategic Leadership & Business Management

• Develop and own the global strategic plan for Little Tikes, including brand vision, growth roadmap, commercial strategy, and long-term business objectives.
• Lead the annual operating plan, including revenue targets, margin improvement strategies, portfolio priorities, and investment plans.
• Oversee the global P&L, ensuring strong financial performance and disciplined cost management.
• Identify emerging market opportunities, category trends, and competitive dynamics to shape future business direction.

Commercial & Market Expansion

• Drive global and regional commercial performance by partnering closely with Sales to strengthen market penetration, improve retail execution, and maximize revenue.
• Guide regional teams on assortment strategy, pricing architecture, forecasting, and promotional planning to ensure consistent, profitable growth.
• Develop expansion strategies for international markets, identifying whitespace opportunities and unlocking new distribution channels.
• Lead senior-level commercial negotiations with top global retailers and distributors.
• Partner with Product Development, R&D, and Design to define the product vision and multi-year innovation strategy for Little Tikes.
• Ensure the global product portfolio is consumer-centric, competitively positioned, and aligned with regional needs.
• Support Product Development in managing product lifecycle strategy—from ideation to post-launch performance—ensuring alignment with financial goals and consumer insights.
• Prioritize key investments in innovation, category expansion, and competitive differentiation.

Cross-Functional Leadership & Organizational Alignment

• Lead and influence cross-functional teams spanning Commercial, Product, Creative, Finance, Legal, and Regional Business Units.
• Align teams globally around shared objectives, ensuring clear communication, strong collaboration, and seamless execution.
• Represent Little Tikes within MGA’s executive leadership forums, communicating business performance, strategic priorities, and key decisions.
• Partner with PD in Maximizing PD strategy across the global business.
• Direct global consumer research, category analysis, and competitive insights to inform commercial and product strategy.
• Use POS performance, retail analytics, and marketplace trends to refine strategy and drive informed decision-making.
• Ensure consumer-centricity is deeply embedded in all initiatives, from product innovation to go-to-market planning.

Leadership, Culture & Team Development

• Inspire, lead, and mentor cross-functional teams supporting the Little Tikes business globally.
• Foster a culture of accountability, creativity, and innovation across all groups that touch the franchise.
• Provide strategic clarity and development opportunities to build future leaders within the organization.

External Partnerships & Industry Representation

• Build and maintain strong relationships with key retailers, distributors, and strategic partners.
• Represent Little Tikes at key industry events, executive retailer meetings, trade shows, and strategic summits.

Position Requirements

• Bachelor’s degree in Business, Marketing, Finance, or a related field (MBA preferred).
• 12+ years of senior leadership experience in consumer products, toys, durable goods, or related industries.
• Proven track record of full P&L ownership and global business management.
• Experience leading product-driven organizations and guiding product strategy
• Strong understanding of retail dynamics, international markets, and consumer insights.
• Demonstrated success driving commercial growth and leading cross-functional teams.
• Exceptional analytical, organizational, and executive communication skills.
• Entrepreneurial mindset with a balance of strategic thinking and decisive execution.

Why Join MGA Entertainment?

• Lead one of the world’s most beloved heritage toy brands with massive global recognition.
• Shape the future of Little Tikes with full strategic and commercial ownership.
• Work in a collaborative, creative, and fast-moving culture that values innovation and bold thinking.

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Source ⇲
globalcareershub.com