80Twenty is a boutique recruitment agency that connects high-growth companies with exceptional candidates.

We’re partnering with a premium, design-led consumer products brand with a loyal following and a decade of building one of the most recognizable products in their category. Selling in both DTC and retail channels, they are a small, nimble team – which means the right person will have an outsized impact on everything they do.

They’re entering an exciting chapter: new products, new categories, and a renewed focus on bringing their brand experience to the next level.

They are looking for a Brand & Marketing Lead who owns the “how it feels” of the brand across every customer touchpoint. This is a hands‑on role for someone with exceptional taste who moves fast, ships high-quality work, and can shape a coherent brand story while also executing.

You will be the second person on the marketing team, working directly with the President of Strategy & Marketing, plus agencies and freelancers.

The role is based in Westlake Village, CA – they open to different hybrid arrangements depending on location; candidates based in the greater LA or Santa Barbara areas are encouraged to apply.

What You’ll Own

Website Ownership and Redesign

• Lead a complete website redesign from concept to launch readiness, including information architecture, navigation, homepage storytelling, and PDP structure.
• Own UX and page structure decisions, and create the creative and copy that supports them.
• Manage day‑to‑day website updates including product availability, pricing, promotional banners, and seasonal refreshes.
• Maintain ongoing ownership of site quality, consistency, and performance.

New Product Launches

• Own the go‑to‑market strategy and execution for new products, new colors, and major updates: positioning, narrative, creative direction, landing pages, emails, merchandising, and site readiness.
• Create launch toolkits that unify messaging and visuals across channels, then drive execution.

Subscription Program Growth

• Own subscription program growth with a focus on increasing subscriber count.
• Improve positioning and storytelling so the value is instantly clear.
• Improve the operational experience and reduce friction across the customer journey.
• Own the monthly subscriber email – including editorial direction, content strategy, and execution.
• Over time, help define when it makes sense to add dedicated support for day‑to‑day subscription operations.

Brand Story, Narrative, and Premium Creative

• Shape the brand story and ensure it shows up consistently across website, email, ads, packaging, and launch moments.
• Create premium design assets when needed – managing freelancers is expected, but you must be capable of producing work yourself.
• Build and evolve a modern brand system and guidelines, and keep the quality bar extremely high.

Lifecycle and Campaign Marketing

• Own email strategy and creative across a list of hundreds of thousands of subscribers.
• Plan and execute a campaign calendar of roughly one major moment per month.
• Create and refresh ad image creative, including evergreen and campaign‑specific assets.
• Oversee and provide strategic direction to our organic social agency, ensuring content aligns with brand positioning and objectives.

Packaging and Physical Brand Touchpoints

• Help concept and oversee the design of physical packaging and the unboxing experience, including inserts and care/education materials.
• Partner cross‑functionally to ensure all physical touchpoints feel premium and coherent with the brand.

Must‑Haves

• Strong brand instincts and design ability – you can produce high‑quality assets yourself when needed, and you have a sharp eye for what “premium” looks and feels like.
• Experience in DTC consumer products
• Excellent storytelling and copy skills, with an ability to translate strategy into creative that sells.
• Proven ability to execute quickly with limited resources, managing contractors and agencies as needed.
• A self‑starter mentality – you don’t wait to be told; you identify what needs to happen and drive it.
• Comfort being both the strategist and the executor; this is not a role for someone who delegates everything.

Nice‑to‑Haves

• Experience with Shopify (day‑to‑day site management).
• Familiarity with email platforms such as Klaviyo.
• Experience with subscriptions and lifecycle marketing.
• Familiarity with packaging design and physical brand experiences.
• Experience launching new products in a premium brand context.

Compensation and Benefits

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Source ⇲
globalcareershub.com