As the Senior Brand Manager , you will be the strategic architect and commercial lead for our premier Boys Action franchises . You will translate consumer insights, competitive intelligence, and global market trends into high-impact product line architecture and innovative go-to-market strategies. What You Will Do; Lead the overall global brand strategy, positioning, and segmentation for assigned franchises Establish Slots and Rationale backed by data analysis and steer Design/PD to support lin… ...

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