A leading gaming company is seeking a Senior Brand Manager to support a dynamic team. This role is based in Playa Vista, CA, offering a hybrid work arrangement. It is a full-time position focused on developing and executing brand marketing strategies for a major AAA PC and console title.

Senior Brand Manager Responsibilities:

• Collaborate with global teams to develop go-to-market plans and localized messaging for North America.
• Lead brand planning, campaign launches, and creative asset reviews, including trailers and key art.
• Manage relationships with platform partners such as PlayStation, Xbox, Steam, and Epic Games Store.
• Organize and oversee consumer insights initiatives and influencer engagement activities.
• Coordinate the review and approval of marketing materials with creative agencies.

Senior Brand Manager Qualifications:

• Over 8 years of experience in brand marketing within the gaming industry, with support or leadership in AAA launches.
• Hands-on experience working directly with platform teams of PlayStation, Xbox, Steam, or Epic Games.
• Proven ability to develop and implement brand GTM strategies and local marketing campaigns.
• Skilled in utilizing consumer research and insights to inform brand and marketing initiatives.
• Experience managing creative agencies and reviewing marketing assets, with strong business English communication skills.

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Source ⇲
globalcareershub.com