Universal Music Group
Director, Commercial Partnerships – Santa Monica, 90404, United States of America
How we LEAD:
The Director, Digital Commercial Partnerships drives strategic growth across key digital service providers (DSPs) and high-impact partners, leading initiatives that increase streaming consumption, audience engagement, and revenue. This role owns partner strategy, go-to-market execution, and commercial innovation across priority accounts. You will operate at the intersection of music, data, marketing, and technology, shaping how repertoire is positioned and monetized in a rapidly evolving digital ecosystem The ideal candidate is a strategic, data-driven leader and relationship builder with deep expertise in streaming platforms, digital marketing, and commercial partnerships.
How youll CREATE:
Partner Strategy & Growth
- Own and lead business strategy for priority DSPs, driving streaming growth, revenue, and market share
- Serve as the primary point of contact between UMG labels and digital partners, aligning release priorities with platform opportunities
- Identify and execute revenue-driving initiatives, including marketing campaigns, advertising strategies, and new monetization models
- Pitch and position new releases, catalog campaigns, and artist initiatives to secure prominent editorial, playlisting, and promotional support
- Develop innovative go-to-market strategies that maximize visibility and fan engagement across platforms
Data, Insights & Performance
- Leverage streaming analytics, consumer insights, and market data to inform commercial decisions and optimize performance
- Track and deliver on revenue targets and KPIs, identifying opportunities for incremental growth
- Produce weekly, monthly, and ad hoc reporting on streaming trends, sales performance, and partner activity
- Translate complex data into clear, actionable insights for label teams and senior stakeholders
- Analyze campaign and release performance to continuously refine strategy
Cross-Functional Leadership
- Act as a strategic advisor to internal stakeholders, sharing DSP best practices, audience insights, and market trends
- Collaborate with marketing, analytics, operations, and label teams to align on priorities and execution
- Lead business reviews and executive presentations with internal teams and external partners
- Drive internal alignment by communicating partner updates across product, marketing, and technology
Operations & Execution
- Ensure seamless content delivery and metadata accuracy across platforms
- Troubleshoot partner and system issues to maintain high-quality releases and reporting integrity
- Build and optimize scalable processes and workflows to improve efficiency and execution
- Establish and enforce best practices, standards, and operational frameworks across partners
Bring your VIBE:
Required Qualifications
- 5+ years of experience in digital partnerships, business operations, sales, marketing, or commercial strategy within music, media, digital content, or a related industry
- Bachelors degree in Business, Marketing, Finance, or a related field
- Strong understanding of the digital streaming ecosystem (DSPs), music industry landscape, and evolving consumer behavior
- Demonstrated ability to leverage data analytics and performance metrics to inform strategy and drive decision-making
- Proven track record of delivering revenue growth, audience engagement, and successful digital campaigns
- Solid understanding of commercial drivers and financial fundamentals (e.g., P&L, forecasting, ROI analysis)
- Advanced analytical skills with the ability to translate complex data into clear, actionable insights
- Excellent communication and presentation skills, with experience engaging senior stakeholders and leading executive-level discussions
- Strong project management and organizational skills, with the ability to manage multiple priorities in a fast-paced, cross-functional environment
- Advanced proficiency in Excel, PowerPoint, and Microsoft Office (or equivalent tools); ability to quickly learn new systems and platforms
- Exceptional relationship management, collaboration, and negotiation skills
- Experience working within a matrixed organization, partnering across teams such as marketing, analytics, and operations
- Passion for music, with a strong grasp of industry trends, digital innovation, and audience development strategies
- Consistent and punctual in-office attendance to support the Companys strong collaborative and creative culture, mentor-mentee relationships, and participate in effective discussions and meetings, etc.
- Ability to interact with management, coworkers, and third parties regularly and professionally (e.g., artists, artist management, third-party vendors, etc.).
- Strong organizational skills, multi-tasking, and prioritizing capabilities.
- Proficiency in Microsoft Office, including Microsoft Excel and PowerPoint, SAP, and any other system that is specific and required for the role.
Preferred Qualifications
- MBA or Masters degree in Business, Marketing, Analytics, or a related field
- Direct experience managing relationships with major DSPs (e.g., Spotify, Apple Music, Amazon Music, YouTube), including joint business planning
- Experience with digital advertising and performance marketing platforms (e.g., paid social, search, programmatic)
Familiarity with audience growth strategies, playlisting ecosystems, and content merchandising on streaming platforms
Source ⇲
globalcareershub.com
